Alistair Langer: From Email Migration to Full-Spectrum Business Partnership

Transforming a portfolio entrepreneur's fragmented systems into a cohesive operational ecosystem through email migration, documentation systems, CRM implementation, and ongoing podcast and website management.

Challenges

When Alistair Langer connected with Airful through a mutual contact at Cohere, he was facing several operational challenges that limited his effectiveness across multiple portfolio projects:

  • Fragmented email communications spread across multiple accounts impacting productivity
  • Lack of structured documentation and project management systems for outreach efforts
  • Inefficient business development processes for Cohere and other portfolio companies
  • Disorganized approach to podcast production and guest outreach
  • Absence of a centralized contact management system tailored to his unique workflow
  • Limited bandwidth for website maintenance and strategic digital presence

As a portfolio entrepreneur engaged in catalyzing systemic change, Alistair needed a partner who could bring structure to his operations while maintaining flexibility for his diverse initiatives.

Solution

Digital Infrastructure Overhaul

  • Conducted thorough email migration through hands-on AnyDesk sessions, consolidating communications into a streamlined Gmail ecosystem
  • Designed and implemented a comprehensive Coda documentation and project management system customized for his specific workflow
  • Created dedicated tracking systems for podcast production, guest outreach, and impact measurement

Custom CRM Implementation

  • Built a tailor-made Attio CRM system with custom schema and tagging aligned with Alistair's unique needs
  • Integrated various data sources to create a single source of truth for all contacts
  • Established automated workflows to maintain data integrity and prompt follow-ups

Ongoing Operational Support

  • Expanded LinkedIn outreach capabilities through strategic targeting and engagement
  • Provided continuous data enrichment and appending services to enhance outreach effectiveness
  • Assumed management of website maintenance and updates to ensure consistent digital presence
  • Streamlined complete podcast post-production workflow to ensure consistent quality and timely publication
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