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Le Roma Gardenia: From Vision to Luxury Destination
Challenges
When the founders of Le Roma Gardenia approached Airful, they had nothing but a name and a beautiful property in Bangalore, India's fastest-growing city. They faced the monumental challenge of:
- Creating a luxury brand identity from scratch
- Establishing digital presence in a competitive market
- Implementing operational systems for a non-technical staff
- Generating bookings for a completely unknown property
With no revenue and limited brand recognition, Le Roma needed a partner who could transform their vision into a thriving hospitality business.
Solution
Strategic Brand Development
We immersed ourselves in understanding the unique character of the property, discovering honey bees on site that became the inspiration for an elegant logo using gold and black to convey luxury and opulence. This wasn't just visual design—it was crafting the soul of the brand.
Seamless Digital Experience
We designed and developed a flowing, immersive website using Webflow that captured the essence of the Le Roma experience. The site balanced aesthetic beauty with strategic conversion elements to transform visitors into guests.
Custom Technical Infrastructure
Understanding the hospitality industry's unique challenges, we created a custom booking system in Coda with:
- Intuitive interfaces designed for non-technical staff
- Seamless calendar integrations
- Automated email communications
- Lightweight CRM functionality
Adaptive Marketing Strategy
We implemented targeted social media marketing and SEO campaigns, then pivoted strategically when we identified the property's exceptional potential for high-value wedding bookings—a significant market in Indian culture.
Results
Strategic Brand Development
We immersed ourselves in understanding the unique character of the property, discovering honey bees on site that became the inspiration for an elegant logo using gold and black to convey luxury and opulence. This wasn't just visual design—it was crafting the soul of the brand.
Seamless Digital Experience
We designed and developed a flowing, immersive website using Webflow that captured the essence of the Le Roma experience. The site balanced aesthetic beauty with strategic conversion elements to transform visitors into guests.
Custom Technical Infrastructure
Understanding the hospitality industry's unique challenges, we created a custom booking system in Coda with:
- Intuitive interfaces designed for non-technical staff
- Seamless calendar integrations
- Automated email communications
- Lightweight CRM functionality
Adaptive Marketing Strategy
We implemented targeted social media marketing and SEO campaigns, then pivoted strategically when we identified the property's exceptional potential for high-value wedding bookings—a significant market in Indian culture.
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