Site updates

What's new

A running record of what's been built, refined, and shipped on airful.io — from positioning and design to the journal, integrations, and the infrastructure underneath.

01 · 4 updates

Product & Positioning

May 2026

Homepage positioning refresh

Sharper homepage story — leading with the build-plus-optimise model instead of generic studio language.

March 2026

Partner Network application page

New /partner-network page lets fractional consultancies and freelancers apply to join the network through a structured multi-step form.

March 2026

Dedicated /subscribe newsletter page

A dedicated newsletter signup page at /subscribe lets readers join the journal mailing list directly.

March 2026

Brand refresh shipped

Site-wide brand refresh: new sage palette, Cormorant Garamond serif headings, a /brand guide page, and an interactive world map of where our clients are based.

02 · 5 updates

Journal & Stories

April 2026

Evoluxion joins the client directory

Evoluxion (Austin, TX) is now featured on the clients directory and the world map.

April 2026

Featured images for 8 blog posts

Eight journal posts got proper hero images, finally — replacing the placeholder cards on listing and related-post rails.

April 2026

ArticleCTA copy sharpened across 8 posts

Every journal post that has a mid-article CTA now has copy tailored to its specific topic, not a generic prompt.

March 2026

Four new journal posts

Four new long-form journal posts on operational scaling — process debt, fractional leadership, tool sprawl, and build-vs-buy.

March 2026

Added The Well Home (Gautam Gulati)

Added The Well Home to the client directory and bumped the logo-grid opacity so partners are more visible on the homepage.

03 · 11 updates

Design & Experience

April 2026

Client cards: hide redundant name labels for wordmark logos

Client cards no longer duplicate names beside logos that already include wordmarks.

April 2026

Service detail and journal: drop the sidebar

Service pages and journal posts are now full-width editorial reads — no sticky sidebar competing for attention.

April 2026

Related posts: always show three, with thumbnails

Every journal post now ends with three related-post cards, each with a thumbnail.

April 2026

Case study cards: replace thumbnails with Gemini illustrations

Case-study cards on /work now use commissioned illustrations.

April 2026

Blog typography uniformity

Body text across every journal post now reads at a single, consistent size.

April 2026

Kayos-inspired design patterns

Three new editorial patterns: a positioning comparison table, sage pull-quotes inside journal posts, and numbered narrative sections on service pages.

April 2026

Journal CTAs: new ArticleCTA component

Journal posts now end with a properly styled CTA card instead of a plain link.

April 2026

Typography plugin installed and prose styled

Journal posts now render with proper editorial typography — Cormorant headings, sage accents, comfortable line height.

March 2026

Logo grid: dark backgrounds for white-on-transparent logos

Client logos with white wordmarks now sit on a dark pill so they're actually visible against the cream backgrounds.

March 2026

WCAG 2.1 AA accessibility pass

Site-wide accessibility upgrade: all colour contrasts now meet WCAG 2.1 AA, and the mobile menu and cookie consent are properly labelled for screen readers.

February 2026

Hero trust bar replaced with logo grid

Below-hero strip now shows actual client logos in a rotating grid instead of static trust badges.

04 · 3 updates

Reach & Discoverability

March 2026

Internal cross-links across journal posts

Journal posts now link to each other in context, building topical clusters that help Google understand the depth of our coverage.

March 2026

Comprehensive schema markup + canonical URLs

Every page now ships with the right structured data so search engines and AI answer engines can cite us properly.

February 2026

SEO/AEO foundation + MDX blog migration

Foundational SEO and AI-answer-engine optimisation, plus the migration of the journal to file-based MDX for faster editing.

05 · 3 updates

Integrations & Pipeline

April 2026

Scoping session duration updated to 45 minutes

Scoping sessions are now scheduled as 45-minute conversations.

March 2026

Resend email integration on lead forms

Every form submission now sends an automatic confirmation to the user and a notification to the team.

February 2026

Cloudflare Turnstile on every lead form

All forms now run through Cloudflare Turnstile bot verification before hitting our database.

06 · 1 update

Behind the Scenes

April 2026

Image pipeline overhaul

Switched the entire image library to WebP and tuned the next/image pipeline. Pages load noticeably faster, especially the journal.

For a date-stamped log of every update — including smaller technical and operational changes — see the internal changelog.