Social Media Management

The situation

Posting happens when someone remembers to post. A good week produces three pieces of content and a quiet one produces none, and the gap between them tracks whoever on the team currently has a spare afternoon rather than anything the audience actually needs. Hospitality, wellness and service businesses feel this most, because their customers are already looking on social before they ever reach the website.

Many teams already have a designer making things look right and nobody turning that into a schedule that holds. A comment sits unanswered for two days because nobody owns replying. Nobody can say afterward whether any of it produced an enquiry, because the posts and the enquiry log have never been looked at together. Presence exists, sporadically, and nobody is quite responsible for whether it works.

What changes

A monthly calendar replaces the guess about what goes out this week. We build it from your content, your brand assets and your own data on what has worked before, then draft and schedule against it so the pipeline handles the routine parts and a person handles judgment.

A channel that posts on a schedule starts sounding like a business that is actually there.

You approve the month in one sitting rather than a post at a time, and replies happen inside hours you set, with anything sensitive routed to you directly. A monthly report closes the loop by tying posts back to the enquiries that followed them, so presence stops being a feeling and becomes something you can point to.

How it runs

We start by auditing what exists and cutting the channels that are not earning their place. A business rarely needs to be everywhere; it needs to be reliably somewhere your buyers already look.

1. 01

   Audit channels and choose the ones that matter

2. 02

   Build the calendar and the drafting pipeline

3. 03

   Approve, schedule, reply

4. 04

   Report monthly

Once the calendar is running, drafts arrive on their own schedule for your monthly approval session, and scheduling happens automatically once you have signed off. Replies follow the policy you set, with anything outside it held for you rather than answered on your behalf. The report at month's end shows what ran and what it produced, which becomes the input for next month's calendar.

What you receive

You receive the monthly calendar itself, built from your content and your own performance data, and the drafting and scheduling pipeline that keeps it running day to day. Alongside them, the reply handling inside the hours you set, with anything sensitive escalated straight to you.

You also receive the monthly report tying activity to the enquiries it produced, plus the growing library of captions and creative assets built up as the calendar runs. If any posts in the calendar are boosted or promoted, that spend stays in your own ad accounts and is never part of our fee.