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Agentic Marketing System
Marketing that knows more every week: data in daily, drafts and flags by system, decisions by you.
We wire your analytics, ads, social, email and enquiry data into one daily pipeline, then add the agents: drafting content and ad variants, scheduling, flagging anomalies, routing leads, and writing the weekly digest. A person approves every publish and every spend change. Three to six weeks, then run monthly.
Discuss this engagementWho this is for
- Operators who want a marketing function without a marketing department
- Teams running campaigns from memory and a monthly report
- Businesses with several properties, brands or channels
The situation
Most growth teams run marketing from memory. Someone remembers the newsletter is due, someone notices the ad spend crept up after the fact, and a post goes out when whoever owns the calendar finds a spare hour. The engine behind all of it is a person's attention, and attention runs out before the week does.
Operators with several properties, brands or channels feel this hardest. Every one draws on the same analytics, the same enquiry inbox and the same handful of people, so work that should happen daily happens whenever someone gets to it. The monthly report is usually the first place anyone learns that a channel spent badly or a lead went cold, days after either could have been caught. Nobody is short on effort. The work has simply never had a daily rhythm to run on.
What changes
Once the pipeline is running, your data arrives every day instead of once a month: analytics, ad performance, social engagement, email results and every enquiry, landing in one place before anyone has to ask for it. We run agents against that data that draft content and ad variants, flag anomalies the day they appear, and route leads to the right person while the enquiry is still warm.
We draft the work daily. You still decide what goes out.
You keep the decision throughout. Every draft sits in an approval queue until you or your named approver signs off, and any change to spend needs the same signature. The daily work reaches you already assembled and tested, which leaves your time for judgment rather than production. A weekly digest gathers what moved and what needs a decision onto one page, so keeping up no longer takes a Monday morning of tab-switching.
How it runs
The build starts with connection. We pull every source into the daily pipeline first and backfill enough history that the first output already means something, before a single workflow gets built on top of it.
- 01
Connect the data sources and backfill
- 02
Encode brand voice, rules and the approval queue
- 03
Build the agent workflows for drafting, scheduling, flagging and routing
- 04
Run in shadow mode for two weeks, then live
- 05
Hand over or move to monthly operation
Shadow mode is the step most builds skip. For two weeks we run the workflows exactly as they will run live, drafting, flagging and queuing, with nothing reaching a channel until you sign off, so you see two weeks of real output before you trust the system with a live send. From there you either run it yourselves with the runbook we leave behind, or move to the monthly operation and let us keep running it for you.
What you receive
You receive the daily pipeline itself, running on its own schedule and reaching every source we connected. Alongside it, the agent workflows for drafting, scheduling, flagging and routing, built around your brand voice and your rules, and the approval queue where every publish and every spend change waits for a signature.
You also receive the weekly digest and the runbook that documents how the whole system works, so a new hire can pick it up without sitting through a training session again. Any advertising spend runs through your own ad accounts throughout and is never part of our fee.
The engagement
- Format
- Data pipeline setup, agent workflows for drafting, scheduling, flagging and routing, approval queue, weekly digest, training
- Duration
- Three to six weeks
- Typical range
- Engagements in this shape typically run three to six weeks and $7,500 to $20,000.
- What we need from you
- Administrator access to analytics, ads, social and email accounts
- Your brand voice examples and approval rules
- A named approver for publishes and spend changes
- Continues as
- Marketing Intelligence and Reporting
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- RetainerContent CreationA publishing cadence that holds, in a voice that is unmistakably yours.Monthly
Questions
Does the system publish on its own?
No. We draft and queue every piece, and you approve what actually publishes. Rules you set decide which routine items can move once you have trusted them, and which always wait for a person.
Which channels?
We cover web, paid social, organic social, email and messaging. Every channel connects into the tools you already use, so your team keeps working where it already works.
What is the running cost?
Model and tooling costs pass through at cost and are usually small. If you want us running the system month to month, that sits on top as a separate monthly engagement.
Is this generic content generation?
No. Every draft we produce is grounded in your data, your brand voice and your approval history. It is never written from a generic prompt with your name dropped in.
A conversation first, then a written scope.
Discuss this engagement