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Growth Observability Setup
Every source of growth data flowing into one place, daily, before you decide anything.
We connect your web analytics, search console, session recordings, advertising and social accounts into one unified data store that updates every day, backfill recent history, and deliver a first review of what it shows. Two weeks, mostly access and configuration, and the prerequisite for everything continuous.
Discuss this engagementWho this is for
- Businesses with a website and no reliable view of what works
- Marketing leads assembling reports by hand
- Founders who are asked what changed and cannot answer
The situation
Every growth question splits into five logins. Web analytics gives one number, the ad platform gives another, the search console a third, and the session recordings sit in a tool nobody opens unless something has already gone wrong. Each source counts differently, updates on its own schedule, and disagrees with the others in ways nobody has ever reconciled.
Ask a founder what changed last week and the honest answer takes twenty minutes of switching between tabs before it arrives, if it arrives at all. Marketing leads build the monthly report by hand, copying numbers into a spreadsheet that is already out of date by the time it gets sent. The business is not short on data. It has five separate stories about itself and no way to read them as one.
What changes
One store now holds all of it: web analytics, search console, session recordings, advertising and social, refreshed every day and backfilled far enough to show a real trend instead of a two-week guess. The numbers agree with each other because they come from the same place, on the same clock, and nobody has to decide whose report to trust.
A number becomes a decision once you know where it came from and that it will still be there tomorrow.
Before you decide anything, you have somewhere to look first. A founder asked what changed can pull one review instead of assembling one from memory or a folder of screenshots. Because the store is a database you own, the next question the business asks does not require another tool, only another query against data already sitting in one place.
How it runs
- 01
Grant access and list properties
- 02
Configure each integration and validate the first pull
- 03
Backfill and reconcile against the source tools
- 04
Deliver the dashboard and the first written review
Access comes first because everything else waits on it. Search console, ad accounts and social platforms each carry their own permission model, which we work through one at a time, and a missing scope shows up later as a silent gap in the data rather than an error today. We validate the first pull from every source before backfill begins, checking it against the numbers already sitting in your existing reports.
Reconciliation is the step most vendors skip. We backfill recent history and check it against the source tool line by line, so a discrepancy gets caught before the dashboard ships instead of discovered by you a month later. What lands in the first review is a data set that has already been argued with.
What you receive
You receive the pipeline itself: every integration configured, validated and running on its own schedule, feeding one store your team can query directly. Alongside it, a live dashboard built from that store, showing the numbers your business actually needs to watch.
And the first written review: a plain read of what the data shows before you have had time to form an opinion of your own, covering what is working, what is not, and where the biggest gap in the picture still sits. From here, the monthly optimisation work has data to run on from day one.
The engagement
- Format
- Access provisioning, integration configuration, two weeks of backfill, a live dashboard and a written first review
- Duration
- Two weeks
- Typical range
- Engagements in this shape typically run two weeks and $4,500 to $6,000.
- What we need from you
- Administrator access to analytics, search, ads and social accounts
- A list of the properties and campaigns in scope
- One hour for the first review
- Continues as
- Monthly Growth Optimisation
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Questions
Which sources?
The store covers web analytics, search console, session recordings, paid social and organic social by default. We add bespoke sources by arrangement when your business runs on something less common. Every source lands in the same daily update, so nothing you already track gets left out.
Where does the data live?
The data lives in a database you own, one you can query and export directly. Any dashboard tool you already use, or add later, can point at it. It stays your store to keep, independent of any single vendor's report.
Is this a dashboard tool?
No, it is the pipeline underneath any dashboard, and it is also the foundation for the monthly optimisation work. A dashboard shows a view of data; this is the store that view draws from and that updates every day. Once it exists, building or changing a dashboard becomes a much smaller task.
What if we already have a tool?
We connect to the tool you already use and feed its data into the same daily store. Your team keeps working in the tool they know, with the underlying data now unified and backed up. If you change tools later, the store stays put and simply adds the new source.
A conversation first, then a written scope.
Discuss this engagement