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Loading…Digital Marketing · Programme
Conversion Rate Optimisation
The three biggest leaks in your funnel found, tested and fixed in four weeks.
A four-week sprint that uses your analytics and session recordings to find the three largest conversion bottlenecks, builds and runs structured experiments against them, and ships the winners. Recommendation and implementation in one engagement, with a documented gain at the end.
Discuss this engagementWho this is for
- E-commerce and booking businesses with traffic and weak conversion
- SaaS and membership products with sign-up drop-off
- Teams who received a CRO report and could not act on it
The situation
Traffic arrives. Enquiries do not follow in the numbers the traffic would suggest, and the gap between the two sits somewhere in a funnel nobody has actually watched a visitor move through. Everyone in the room has a theory about why: the form is too long, the price is on the wrong page, the booking calendar is confusing. Opinions are cheap and every one of them sounds plausible.
Some teams have already paid for a CRO report that named a dozen possible fixes and left the ranking and the building to them, which is where the report usually stayed. Without a way to test cheaply, teams either ship the loudest opinion in the room or ship nothing at all, and the site keeps converting at the same rate while everyone argues about which theory is right.
What changes
Four weeks produce evidence on the three leaks that matter most. The funnel data and the session recordings replace opinion with a ranked, defensible shortlist, and each hypothesis earns its place by the traffic and drop-off behind it, not by who argued loudest for it.
Watch enough sessions and the funnel stops arguing with you.
Winners ship inside the same engagement, so the sprint ends with a change already live and a documented gain behind it, not a recommendation waiting for a future budget. A method comes with it too: the next round of hypotheses follows the same path, so the business keeps testing after the four weeks end.
How it runs
The sprint opens with observation. We work through the analytics and enough session recordings to see exactly where visitors hesitate, backtrack or leave, building a picture of the funnel from real behavior before a single hypothesis gets written down.
- 01
Analyse the funnel and watch the recordings
- 02
Rank hypotheses and agree three
- 03
Build variants and run the experiments
- 04
Ship winners and write up the results
Three is a deliberate limit. Chasing a dozen ideas at once dilutes the traffic each one gets and delays every result, so we run three well-powered tests instead and let the data decide each one on its own schedule. Winners ship as soon as they are proven; losers are documented and dropped. Each experiment runs only after you approve it, so nothing reaches your full audience without a decision you made first.
What you receive
You receive the funnel analysis itself: where visitors hesitate, where they backtrack, and where they leave, mapped from your own analytics and recordings rather than a generic conversion checklist. Alongside it, the three experiments we ran, built and shipped on your site behind a flag, with the reasoning for each documented as it was made.
You also receive the written results: what won, what did not, and the gain each winner produced, stated plainly either way. If paid channels feed the funnel we tested, that spend stays in your own accounts throughout and is never part of our fee.
The engagement
- Format
- Funnel analysis, three prioritised hypotheses, experiments built and run, winners shipped, written results
- Duration
- Four weeks
- Typical range
- Engagements in this shape typically run four weeks and $5,000 to $7,500.
- What we need from you
- Analytics and session-recording access, or the observability setup
- Ability to ship changes, or access for us to
- Approval on each experiment before it runs
- Continues as
- Monthly Growth Optimisation
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Questions
How do you pick what to test?
We pick from the funnel data and the session recordings, ranked by traffic and drop-off, and agree the shortlist with you. The three tests we run are the three with the largest, most defensible upside.
Do you need a lot of traffic?
You need enough traffic to read a result within the four-week sprint. Where traffic is lower, we test bigger, more visible changes so a result still emerges in the time available.
Who builds the variants?
We build the variants, on your site, behind a flag. Nothing goes live to your full audience until the experiment has run its course and you have seen the result.
What if nothing wins?
You still learn where the leak is not, which narrows the search considerably. The report says so plainly, and that finding becomes the starting point for the next hypothesis.
A conversation first, then a written scope.
Discuss this engagement