Marketing Intelligence and Reporting

The situation

Numbers are everywhere and insight is nowhere. A leadership team opens three dashboards before a Monday meeting, each one accurate and each one silent about what actually matters this week. Someone eventually asks the obvious question, what changed and why, and the room goes quiet while somebody scrolls.

Reporting tools get bought to fix this and mostly sit unopened, because a dashboard answers questions nobody asked and stays mute on the one that came up in the meeting. Businesses running several programmes with us feel it most: separate numbers from separate engagements, no single narrative tying them together, and a founder left to reconcile five views of the same quarter in their head before the board call.

What changes

You get a narrative instead of a wall of charts. Every week, a short digest lands on what moved and what it means, with anything needing a decision named plainly. Every month, a longer report reads the quarter the way a person would explain it out loud, in language a director can act on directly.

A page you can read is worth more than a dashboard you have to interrogate.

Anomalies get flagged the day they happen, before they surface in a review nobody scheduled. Because it is the reporting layer underneath every marketing programme we run for you, one working session a month covers all of them, instead of a separate stand-up for each programme.

How it runs

Setup starts by asking what leadership actually wants to know, which is a shorter list than the dashboards suggest. We build report templates and anomaly rules against your unified data so the first draft already answers questions your team actually asks.

1. 01

   Agree the questions and the audiences

2. 02

   Build templates and anomaly rules on your data

3. 03

   Run weekly and monthly, edited by a person

4. 04

   Review together once a month

Once running, the weekly digest and the monthly report arrive on their own schedule, each one drafted from data and edited by a person before you see it. The monthly working session is where you push back on the narrative, adjust what gets tracked, and raise the next question worth building a report around.

What you receive

You receive the weekly digest and the monthly narrative report, both written from your unified data and edited by a person before they reach you. Alongside them, the anomaly flags that arrive the day something moves, and the monthly working session where we go through what the numbers mean together and agree what to watch next.

If any of the underlying programmes involve paid media, that spend stays in your own accounts throughout and is never part of our fee. What you keep, across every report, is a narrative you can hand to a board without translating it first.